Apes**t at the Museum.

The Carters’ New Video and the Pains of Heritage Institutions

Last Saturday, in their newly released “Apeshit” video, Beyoncé and Jay-Z claimed one of the centerpieces of white European culture — the Louvre. The striking video injects Blackness into the white, European and colonial space of the Parisian museum.

Ary Scheffer, Francesca da Rimini and Paolo Malatesta Appraised by Dante and Virgil (1835)

Could “Apes**t” be great news for the museums and their engagement strategies?

I have decided to talk about it with Ewa Drygalska - a Ph.D in Film Studies including a thesis on Blaxploitation cinema, and a Digital and Social Media Specialist at the National Museum in Warsaw. Also, a huge Beyonce fan.

Jacques-Louis David, Consecration of the Emperor Napoleon I and Coronation of the Empress Josephine in the Cathedral of Notre-Dame de Paris on 2 December 1804 (1805–1807)
Monika Brodka, a Polish pop singer, in front of a Wojciech Fangor’s paining, “And you, what do you see?” Campaign, NMW.

Alicja Peszkowska is a Copenhagen-based consultant, researcher, and a participation strategist focused on technology, digital culture, and social change.

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